De Brauw advised investment firm JAB on its acquisition of Mondelez’s 86 million shares in (Euronext Amsterdam listed) JDE Peet’s for EUR 25.10 per share, representing a total purchase price of approximately EUR 2.2 billion. Additionally, JAB distributed shares of JDE Peet’s to more than 70 outside investors in JAB Consumer Partners, significantly increasing the free float of JDE Peet’s. The distribution reflects the final distribution of JDE Peet’s shares to JCP investors. As a result of these transactions, JAB’s stake in JDE Peet’s increased to 68%.

The transaction is one of the largest secondary transactions in the Netherlands over the past few years. De Brauw acted as co-counsel to JAB together with U.S. law firm Skadden.